Define Your Dream Client

How to narrow your pool of customers to increase your chances of making the sale

How to narrow your pool of customers to increase your chances of making the sale.

We have a weakness. We will gladly accept that we are just one of a sea of other freelancers a client could pick. This is accepted, par for the course, normal. What if it was possible (with blinding speed to execute) to turn that really big pond into a tiny, yet viable fishbowl?

The truth is, you're choosing to blend into the background and it's hurting your chances of making the sale. I don't want you to be 'just another freelancer', that's why I wrote this short book.

What's inside?

• How to get off the mark and find ideas in bulk
• Why your current clients can give you clues
• How to qualify and the key questions to ask
• How to be ruthless and make the decision
• Tools and techniques to ensure you get it done