Stop Thinking Like a Freelancer
The Evolution of a $1m Web Designer
Growth is really hard. Evolution is better. Honest, actionable advice from someone still in the field, for freelancers ready to stop treading water.
By Liam Veitch, founder of Freelancelift and Tone Agency
Freelancing is difficult
It's tough to plan for growth when current income is too unstable to think beyond the here and now. There's a nagging feeling that something is holding you back.
I once threw in the towel as a designer: overwhelmed, overworked and underpaid. After a spell in a corporate 9-5, I relaunched as a freelancer and the second time was very different. This book lays out everything I wish I'd known first time around.
I'm not a faceless guru selling information instead of a service. I still head up the agency I built from my freelance business.
What you'll learn to do
- Make freelancing more stable
- Beat "treading water" cycles
- Repel bad-apple clients
- Multiply online exposure
- Build income predictability
- Have dream clients find you
- Leverage recurring revenue
- Work less while earning more
The five phases of freelance business evolution
Phase I
Get evolution-ready
Growth is hard; evolution is better. A constant state of improvement: earning more this month than last, attracting better clients and turning a tiny business into something you're proud of.
Phase II
Repel bad apples, attract dream clients
In most cases it's you who decides the calibre of client you get. Learn the power of perception and build a message that attracts clients who can pay 10x more.
Phase III
Build a reputation and exposure
A-list freelancers committed to being vocal in their space, adding value at every opportunity. When reputation correlates with income, it's a big deal.
Phase IV
Level out the income roller coaster
Why win a client, then happily wave them off when the project ends? Income stability isn't taboo. It takes a small shift in how you see client relationships.
Phase V
Work less while earning more
You wear every hat, and your business isn't equipped to run without you. Loosen the reins and build something that grows with less of you managing it.
"I believe any freelancer will get HUGE benefit from reading this and applying the principles."
"This is the book that every freelancer needs! The process has never been laid out so clearly, or with so much flair."
"A down to earth book that really gets down to what needs to be said and adds value. Highly recommended."
"This is a game changer."
Are you in?
Break through your plateau with tried and tested actions for evolving your business.
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