What do clients really want?

The science of giving freelance clients exactly what they need, to ensure you’re always the chosen one.

Make freelancing more stable by building a healthy stream of long-term, mutually beneficial client relationships.

In this short book I wanted to take a look at a wider question; what do clients really want? Sure, you built them a website, put together some copy for them, built out their code, translated copy for them.

That was the service, the end result. But is that what they’re really looking for?

We’ll break down the customer journey, the triggers they’ll need to hear and how to position your messaging, website and all client dialogue to ensure you maximize your chances of getting the gig.

What's inside?

• The one common denominator all clients share
• The three stages of the client journey
• 8 things your client really needs to hear
• How to put together a message which covers all areas