Free course
Get the best price, craft a killer proposal & win the gig
8 lessons · 52 min
Optimal pricing & building that into a powerful proposal
In this module I wanted to tackle a key topic. How to create and deliver a proposal which maximizes your chances of winning the gig. More specifically, how to pull together everything that has come before (your specific client profiling, web rework, attention-getting and desire building) into one succinct document that ensures you get the best possible return while ensuring the client is happy too.
We break down the structure you should use and how to align that with your marketing efforts along with breaking down pricing psychology and other required learning.
Lessons
- 1. Is Pricing the new trend topic? Get clarity5 min
- 2. Which factors influence a price?6 min
- 3. There is no such thing as a market rate10 min
- 4. Consistency from pre-sale slalom (mini-lesson)3 min
- 5. How long should a proposal be, and does design matter?6 min
- 6. What you need to say within your proposal12 min
- 7. How you say it (proposal content & design template review)4 min
- 8. How to handle negotiations effectively7 min