Lesson synopsis
We’ve made a lot of assumptions in the run-up to this point.
You can leverage attention to test (and validate) these assumptions
Marketing & attention for you and your offering
Getting attention as a solo service provider is hard. Indeed, any form of marketing when you’re working alone is tough to maintain. In this module, we’ll break apart the different marketing methods you can deploy.
It starts by understanding that the purpose of this is to build attention; in particular with the people who are most likely to convert into clients.
Download the workbook for this module
The workbook dives deep into the theory behind the principles outlined in this module: