Lesson synopsis
Your price is directly impacted by the amount of desire the client has for the value (or improvement) your service provides, it isn’t related to a ‘fair’ market rate.
Get the best price, craft a killer proposal & win the gig
In this module I wanted to tackle a key topic. How to create and deliver a proposal which maximizes your chances of winning the gig. More specifically, how to pull together everything that has come before (your specific client profiling, web rework, attention-getting and desire building) into one succinct document that ensures you get the best possible return while ensuring the client is happy too.
We break down the structure you should use and how to align that with your marketing efforts along with breaking down pricing psychology and other required learning.
Download the workbook for this module
The workbook dives deep into the theory behind the principles outlined in this module: