Lesson synopsis
The theme for this module is positioning. In particular, we’ll go through exercises to help you establish what makes you different, and how to stand out in a crowd.
From there we’ll dig into copywriting (yes, even if you’re not a writer) as you’ll need to do a good job of explaining what you do. We’ll then follow that through to your website, how you lay out a message that makes sense to clients.
Understanding perception & positioning (Live Module)
Download the workbook for this module
The workbook dives deep into the theory behind the principles outlined in this module:
Live workshop replay for this module
