Lesson synopsis
It starts with understanding why this is so important for your business. In this video we’ll investigate the 3 core reasons you should consider being the specialist, along with introducing how the process will go from here.
Defining your dream client
In this course we’ll dive deep on finding a more specific audience for your freelance services. By reducing your potential pool of customers you increase your likelihood of making a sale and have a much better chance of becoming a blip on the radar of your dream client.
I’m continually fascinated by inherent weaknesses in our trade that are accepted as norms. If we just accept that we have competition in the order of millions, and just accept that we’re a small fish in a really big pond then we will continue to see daily life as a freelancer a struggle.
When it is possible right now, with a blinding speed of execution to turn that really big pond into a tiny, yet viable fishbowl with only us in it why wouldn’t we?
Download the workbook for this module
The workbook dives deep into the theory behind the principles outlined in this module:
Live workshop replay for this module
